Increase Traffic
Search engines such as Google, Yahoo and Bing use a number of factors when determining which websites will appear in search engine results and where they will appear. One of those factors is the keywords used in the domain name.
Choosing keywords with higher search results gives your business a chance to be seen by more people. More people will visit a store in a shopping center than a store 22 miles down a dirt road. More people will visit a website called widgets.com/net/org than JohnsSuperWidgets.com/net/org.
The reasons are the same. Traffic.
You can view search volume using the Google Keyword Tool.
Reduce Online Advertising Costs
When you search for a term in Google you will notice advertising at the top of the page as well as the right sidebar.
These ads are placed by website owners who pay to be listed when those keywords are entered in the search bar. Every time someone clicks their ad they pay an advertising fee. These fees can range from pennies to thousands of dollars per month depending on the keywords selected.
Given the fact that keyword domains have an advantage in search engine ranking, it makes sense to own the keyword domain and be listed higher in the search results than paying to advertise for the same keywords.
Increased Sales
If your website ranks well for a highly searched keyword the chances are pretty good that your sales will increase as a result of the higher traffic your website will receive.
One other factor to consider is by having the keywords in your domain, you will be seen as more of an authority than a competitor who doesn’t.
If two sites selling widgets were listed on page 1 of Google, people would be more likely to click Widgets.com/net/org than JohnsShop.com/net/org when searching for widgets.